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Her ideas have made a significant impact on the way strategy is understood and practiced in the modern business world.

Renée has received numerous awards for her contribution to management thinking.

**Renée Mauborgne** is a professor of strategy at INSEAD and co-author of the globally recognized "Blue Ocean Strategy" and "Blue Ocean Shift" books. Kim has been recognized for his groundbreaking work on "blue ocean strategy" and he has co-written the best-selling books "Blue Ocean Strategy" and "Blue Ocean Shift." Chan Kim** is a professor of strategy at INSEAD, one of the world's leading business schools, who is highly regarded for his significant contributions to the field of strategy. Innovation is born out of an entrepreneur's ability to link existing technology to what buyers value.